ENTERTAINMENT · BRAND MANAGEMENT · GO-TO-MARKET
Building Global Artists in a Local Market
Developing breakthrough artists, strengthening established stars and translating international priorities into locally relevant campaigns with measurable commercial impact.
CHF 2.5m
Estimated media value generated by an exclusive Lenny Kravitz showcase
CHF 1m
Cross-media partnership created for Jason Derulo
Gold & Platinum
Multiple certified releases in Switzerland · 360° across digital, social, TV, radio, print, retail, PR, partnerships and live
The challenge
International artists entered Switzerland with very different levels of awareness, relevance and existing demand. Breakthrough artists first needed a local audience, media access and retail support. Established artists needed fresh attention and maximum impact from limited local budgets.
What I built
I developed integrated go-to-market campaigns connecting artist positioning, release objectives, media, retail, partnerships, digital activation and live experiences.
My role
• Market positioning and campaign strategy · Campaign concepts, budgets and launch planning · Digital campaigns, social media and fan activation · Cross-media partnerships and retail activations · PR, storytelling and national media placements · Showcases, signing sessions and live experiences · Coordination between international priorities and the Swiss market
Selected activations
Jason Derulo — Built a cross-media partnership worth approximately CHF 1 million with Honda Hybrid and Media Markt. The album achieved Gold status, with additional certifications for several singles. Christophe Maé — Swiss concerts sold out, the album achieved Platinum status and the campaign created a foundation for further development in Germany. Lenny Kravitz — An exclusive 400-person showcase generated an estimated CHF 2.5 million in media equivalence value and contributed to Gold status. Linkin Park and Red Hot Chili Peppers — Locally relevant retail and digital activations supported commercially successful releases, including Platinum status.
Results and proof
• CHF 2.5 million estimated media value · CHF 1 million cross-media partnership · Multiple Gold and Platinum releases · Sold-out concerts · Successful local development of international artists · Integrated management of content, media, retail, partnerships, PR and events. What this case demonstrates: The ability to position international products and personalities for a local market, diagnose different growth challenges and convert strategy, content, partnerships and activation into measurable attention and demand.
External recognition
MusikWoche ↗
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